Cutting recurring SaaS cost for a Latin DJ platform
LatinMixx delivers exclusive edits and early releases to thousands of Latin DJs. We trimmed the platform's recurring tooling and replaced the costly pieces with owned software.
The problem
LatinMixx runs a membership platform for DJs — exclusive edits, early releases, and library tools. The recurring stack behind it (delivery, member management, and marketing tooling) had grown faster than the revenue it supported.
What we cut
We separated the tools that drove signups and retention from the ones that were simply convenient, then cancelled or downgraded the convenient-but-costly ones and replaced their core function with software the platform owns outright.
What we built
We moved the highest-cost recurring functions in-house and added AI to handle catalog tagging and member messaging, so growth no longer means a bigger monthly software bill.
The result
Lower fixed cost per member and a stack that scales with the audience instead of against it.
Paying too much for software, or for labor a system could handle? Request an audit — we're paid only from verified savings. Visit LatinMixx.